iCastU
Startup
Client:
iCastU
Services:
- UI Design & Dev
- Content Creation
- Marketing Campaigns
iCastU is the first online casting platform where actresses and actors can find job opportunities in audiovisual projects based on their location. On the other hand, producers and directors can spot the right talent for their set.
Achievements:
- UI design and implementation of the landing page in a WordPress site
- UI design and implementation of email templates in Mailchimp
- Marketing strategy that grew the user base from 0 to 4800 users in 4 months
UI Design of the landing page
The interface was designed based on a brand book guidelines, while using Atomic Design approach to make to the ui elements relevant and consistent across the platforms.
UI Design for Emails
The emails were designed in Mailchimp and triggered based on user actions, to provide more information depending on each step of the user journey.
