iCastU

iCastU is the first online casting platform where actresses and actors can find job opportunities in audiovisual projects based on their location. On the other hand, producers and directors can spot the right talent for their set.

Achievements:

• UI design and update of the marketing website built WordPress site
• UI design and implementation of email templates in Mailchimp
• Marketing strategy that grew the user base from 0 to 4,800 users in 4 months
• UI design and web app prototyping according to user stories for MVP

UI Elements Design

The interface was designed according to the brand book guidelines, using the Atomic Design approach to ensure UI elements are relevant and consistent across digital interfaces.

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UI Design for Automation Emails

The responsive emails were designed in Mailchimp and triggered by user actions to provide more information at each step of the user journey.

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UI Design & Web App Prototyping